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What do people want?
Not many things, but they tirelessly search for the things they want:
1) Health – how to maintain it and improve well-being
2) Food – how to enjoy it and make it a daily pleasure, an experience
3) Sleep – how to rest well to live better
4) Money – how to earn it and spend it with satisfaction
5) Life – how to protect and extend it
6) Sexual Gratification – how to improve intimacy and pleasure
7) Children’s Happiness – how to guarantee it and see them grow up serenely
8) Feeling Important – how to be recognized and valued
Everything revolves around these needs. Marketing and Advertising must highlight them, showing how our products and services can really improve people’s lives.
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