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How to stand out from the competition with Digital Marketing: tips for pizzerias

Updated: Sep 16, 2023

From personal experience, I was drawn to a Facebook sponsorship of a local pizzeria. It was a classic post with photos of the product, in this case the pizzas, and two lines of text saying "we're open, come and visit us".

After seeing that sponsorship, I immediately gave my opinion as an "insider", I found the communication useless and I asked myself why entrepreneurs spend money in this way without criteria and without a real marketing strategy.

However, I was intrigued by their logo and some cute digital work so I called and made reservations for two.

When I arrived, I found the place nice, clean and well done, with an excellent welcome from the waitress who accompanied us to the table. The service was fast and the product was good, even if it could be improved.

At the end of the evening, I asked to speak to the owner to give her my feedback on the evening and give her some tips to help her stand out from the competition.

I share them with you in this article and if you want I also made the video about them.

In the competitive world of pizza restaurants, it's important to find ways to stand out from the competition and attract new customers. One of the keys to success is using a well thought out digital marketing strategy. In this article, we will share some practical tips for pizzerias on how to stand out from the competition using digital marketing.

Create a personal relationship with customers:

When customers first walk into your establishment, try to build a personal relationship with them. Ask their name and create a warm and personal greeting to make them feel important and welcome.

Asking for customer data:

Ask your customers to provide you with their details, so that you can contact them in the future to remind them of their birthday and offer them a gift or a pleasant evening to keep them coming back.

Offer incentives to return:

Offer your customers a coupon or discount to encourage them to come back.

Create events around your best product:

Choose a day of the week to offer your best product and create an event around it to engage customers in a fun and unique experience. Use social media to promote these events and showcase the crafting process to increase interest in your business.

Use a well thought out digital marketing strategy:

to stand out from the competition and attract new customers, it is important to use a well thought out digital marketing strategy. Our company is dedicated to helping businesses get online and grow, offering customized strategies for each type of business to distinguish themselves from the competition.

Bottom line, by using these tips to stand out from the competition and attract new customers, pizzerias can increase their online visibility and increase their appeal to customers.

Remember to contact our company for an activity check-up or for a personalized marketing strategy, we will be happy to contribute to the success of your activity #onehundredthatatime

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