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HOW MUCH IDENTITY MATTERS IN THE AGE OF SOCIAL MEDIA

Updated: Feb 7, 2022


Have you ever been contacted privately by someone who wanted to know more about you and what you do, but did not have a well-defined identity, an anonymous profile, so to speak?



Well, to me yes and this made me reflect on how fundamental today, especially for those who work there with their profile, to be clear, limpid and transparent!

Secondo me il primo passo per poter comunicare in maniera efficace consiste nell’essere consapevoli dell’importanza che riveste l’immagine e l’identità all’interno del proprio business.

Solo dopo aver definito la propria identità, ci si può posizionare sul mercato ed utilizzare appieno le potenzialità dei vari social.

Facendo così si è facilmente rintracciabili e chi ci guarda sa se quello che ha davanti gli piace o meno. In questo modo avverrà anche una specie di selezione naturale: mi piace quel profilo, è in linea col mio target, voglio rapportarmi con lui/lei.


Have you ever thought about it? It is not something to be taken for granted, because in social networks and on the web in general sometimes chaos reigns, everyone puts content and pretends to be heard, but we often forget the fundamental thing: first of all saying who you are and what you do. How can I choose to read or listen to you if I don't know who you are? I realize that social media users are tired of masks and facades, they want to know who they really have in front of them. Which is like in real life, if you have to talk about your occupation you want to interface with a real person, not one who "hides" behind false identities. At least that's the way it is for me.


So, dear friends, at the cost of being unpleasant ... just as I want to introduce myself in a certain way (obviously I can't please everyone, I'll make a point of it) I advise you to do the same, you will gain credibility and, above all working speaking , you will be more successful ;-) Tell me how you think and if you have come across profiles, so to speak fake or anonymous.



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